On the occasion of its 90th anniversary, Gucci announces the official public opening of the Gucci Museo inside the historic Palazzo della Mercanzia, located in Florence's Piazza Signoria, paying a tribute to the House's historical archive and creative patrimony.
Conceived by Gucci Creative Director Frida Giannini, the Gucci Museo will host a permanent exhibition with rich cultural archives, which have been preserved and amplified through the years, juxtaposed with contemporary art installations supported by the Pinault Foundation.

Official opening: September 28th, 2011





All images courtesy of Gucci

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